Consumer Behavior
This assignment will assess learning outcomes:
1. Demonstrate knowledge and understanding of the key concepts of buyer behavior and lifestyle analysis
2. Apply relevant thories and concepts to business scenarios

Assignment Briefing:
There are two tasks for the assessment in this module, a group presentation and an individual written essay, both linked to the same product area.

TASK 1: Group Work: Formal Presenation (40% weight)
Scenario: You are employed in a new product development department of a big organization in Oman that manufactures household electric appliances. Your brief is to look into the possiblity to launch a new product.

In group work, choose ONE of the following products you wish to work on for the assessment. Each have new features, electricity savind and better performance.
1. A new washing machine
2. A new cooking range
3. A new vacuum cleaner
4. A new refrigerator

More specifically, your brief is as follows:
-Conduct an analysis using secondary sources of information on the product area in Oman.
-Present your ideas on the most effective ways to conduct primary consumer research into the market, focusing on consumer attitudes and behaviour.
-Give a summary of communications strategy to target your proposed customers.
-Present your findings by means of the formal presentation to the “managment team” (tutors and other students).
-Make sure that you acknowledge your sources for any facts and figues that you use.

TASK 2: Individual Assignment (60% weight):

Using the product that you investigated in the group assessment:

1. Evalaute the consumer personalities that determines how the consumer responds to purchase this product.
2. Discuss the consumer perceptions that played an influence in the decision to this purchase this product.
3. Discuss the stages of the decision-making process that the consumer would go through in choosing to purchase this product.

Consumer Behavior
Week 2 Assignment 2

GAPS:

There are gaps in this market which is mainly the age and household, and its hard to tell the household of a young adult because most of them are still trying to get established and don’t have the funds to be considered as there own household.

The other gap is the product providing sufficient use for multiple years and making sure we are building lasting relationships with the customers

Household Size can very why? The House holds size can very just based on not knowing what the actual household size of a young adult is. There is a possibility of different out comes and different behaviors that can be associated with this age group.
The ages in the group can go from young adult to adulthood. Young adult are 20-28 and adult is 28 to 38.
The reasons why these age groups are buying the product. (Clothing for entry level jobs) The people in this age group do not possess a lot of money and are trying to remain to look professional which sometimes can cost a lot of money. Research shows that this is a need but cannot always be provided by the highest level of fashion.
Social classes as well as job occupation. This is where it can get a bit tricky with the needs of the young adult. If the clothing will hold sufficient use for the consumer and dependent on there social class which could be lower class or middle class, which are probably the ones who use the product most.
The gap between appropriate clothes for young adults and adults. Not everything will be a need for every young adult for a long period of time so they have to keep this into consideration.

Summary-
With more research we can see that the use of the product is going to be young adults, and we just have to understand where there needs are going to change and what is going to help them continue on with the products brand. The main gap we had to focus on was if the product provides sufficient use for the consumer past a certain point and how to change for the needs of the consumer. So we might see the consumer growing from the brand as they move up in the work place, we have to mold to the needs of the consumer pass as certain point. Its about paying attention to buying trends and consumer needs and wants.

Consumer Behavior
Week 2 Assignment 2

GAPS:

There are gaps in this market which is mainly the age and household, and its hard to tell the household of a young adult because most of them are still trying to get established and don’t have the funds to be considered as there own household.

The other gap is the product providing sufficient use for multiple years and making sure we are building lasting relationships with the customers

Household Size can very why? The House holds size can very just based on not knowing what the actual household size of a young adult is. There is a possibility of different out comes and different behaviors that can be associated with this age group.
The ages in the group can go from young adult to adulthood. Young adult are 20-28 and adult is 28 to 38.
The reasons why these age groups are buying the product. (Clothing for entry level jobs) The people in this age group do not possess a lot of money and are trying to remain to look professional which sometimes can cost a lot of money. Research shows that this is a need but cannot always be provided by the highest level of fashion.
Social classes as well as job occupation. This is where it can get a bit tricky with the needs of the young adult. If the clothing will hold sufficient use for the consumer and dependent on there social class which could be lower class or middle class, which are probably the ones who use the product most.
The gap between appropriate clothes for young adults and adults. Not everything will be a need for every young adult for a long period of time so they have to keep this into consideration.

Summary-
With more research we can see that the use of the product is going to be young adults, and we just have to understand where there needs are going to change and what is going to help them continue on with the products brand. The main gap we had to focus on was if the product provides sufficient use for the consumer past a certain point and how to change for the needs of the consumer. So we might see the consumer growing from the brand as they move up in the work place, we have to mold to the needs of the consumer pass as certain point. Its about paying attention to buying trends and consumer needs and wants.